DIGITAL MARKETING THE #1 IN TODAYS GROWING WORLD

WHAT IS DIGITAL MARKETING?

We are all surrounded in this digital world from head to toe and digital marketing has surrounded us completely from buying a cup of tea to we buy our house, it influences the way we see our needs and wants and showcases us the products according to our algorithm.

lets give u fine example of digital marketing suppose I am a consumer and planning to buy a brand new Toyota Fortuner, and I am continuously searching on google and YouTube about the car so this way internet will understand my needs and wants and show me continuous ads about the Fortuner, not only this the related car brands ads will also appear on my scrolling.

HOW BRANDS UNDRSTAND OUR NEEDS AND WANTS ?

Anything you search on google or any other internet platform or even on social media all the data of the consumer behavior is considered as the valuable data for the brands as they can directly show ads to its potential customers who are already in a state of mind of purchasing or planning a purchase in the coming future so that they can focus on their niche and influence consumers to make a purchase as soon as possible, they are very common on e-commerce sites especially.

You text your friend on any social media platform that you want to buy a particular laptop and the social media platform will sell the initials to the brands that this particular consumer is a potential customer and you should show ads to this consumer, this is a concept of digital marketing and there are many such concepts of digital marketing.

Any smart digital marketer knows that there are various tools to make money online SEO, affiliate marketing, content writing, web designing, video editing and many more so it has a very huge market size of 363.05 billion dollars which is growing at a pace of 13.1 percent which in comparison to any IT industry or any other business is quite higher.

Digital marketing is a very complicated process and it is not a pool full of money but an ocean of opportunities, you should just know how to extract money out of that ocean .

HOW TO START DIGITAL MARKETING?

Any beginner always step back from this career seeing the complexities in digital marketing and the question arises how to start digital marketing and how will they get the work so the answer is pretty simple that first instead of just giving your journey as a digital marketer first enhance your skills or add some technical digital skills, either hire a teacher or watch some free YouTube tutorials, try getting a job first for a year at least before you start something on your own because you will understand the practicality of the this work before you implement it.

DIGITAL MARKETING SERVICES

There are a lot of digital marketing services in the market and every service is kind is somehow related to one another:-

SEO AS DIGITAL MARKETING SERVICES

Willing to grow your website organically without any additional amount spend then SEO is one the game changing digital marketing services for you, you can grow your website organically and rank your website on google by following certain protocols on google. The key is good and unique content on google and most importantly being consistent, it is the most difficult and time consuming task for a digital marketer but when your website is making money through ad sense online on everyday basis then all those hard work will get compensated .

CONTENT WRITING IN DIGITAL MARKETING

Content is the king, if your content is good for the user and the user finds interesting and most importantly your content is unique then your website will definitely rank up, content writing cannot be taught it comes within an individual. It is more of an art where an artist just gets to work and today good content writers are paid heavily for their art.

SOCIAL MEDIA IN DIGITAL MARKETING SERVICES

Social media is the need for the hour for any business because you will find your consumer scrolling through social media and you want them to see you then surely you will understand that the digital marketing agency is responsible for all of this work because they understand the consumer algorithm and show you related posts and ads perusing you to make a purchase and this will also get more when you get additional coupons to make a hyper purchase decision.

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WHAT IS FREELANCE DIGITAL MARKETING ?

Freelance is the key for any digital marketing agency sometimes do it for free in the start to get your desired portfolio freelancing in digital marketing is all about working individually on other projects for other people it is not exactly like a job or a business, the freelancer gets paid on an individual project basis, initially you just do all the work alone but when you expand and your workload pressure gets increased you hire digital marketers.

We are digital marketers and we have solution to every problem our client comes with, be it web ,development, SEO, google ads, Facebook ads, social media, video editing, content writing you should master yourself in every skill as in today’s generation the demand of people mastered in one particular skill is quite less but people mastered in more than one skill is more, so being a digital marketer it is your job to have an insight out of every field in the digital world.

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DIGITAL MARKETING JOBS

There are various jobs in the market of digital world and various digital marketers out there in the market as well so you will ask how will you outstand experienced digital marketers when you are a beginner, firstly if you have skills and the courage to speak you will get work someone is going to pay you for your work, work for startups since they are also new in the market they cannot afford to hire experienced digital marketers or well established digital marketing agencies to get their work done well so you can work for startups you may not get paid in the first,

but what if it works out and you also get ESOPS in startups since they don’t pay you and even if you didn’t make money in this phase but those learnings and challenges you faced while working will help you make more money when you do some other work, job is not the priority for a digital marketer, a smart digital marketer knows his or her worth pretty well and knows how to extract money from various sources pretty well so there are a lot of jobs for digital marketers in the market and a lot of digital marketing agencies ready to hire but people are less who are willing to work this digital world as a job.

DIGITAL MARKETING SALARY

This is a very complexed based thing it totally depends on the skill and experience many digital marketers out there do a job for learning because digital marketing agencies don’t pay them well enough for their work a beginner may earn up to 20 to 25 thousand per month not more than that, generally digital marketers do a job for 1-2 years just for a good learning experience in a digital marketing agency then they start something on their own because they understand they worth more than they are getting paid for.

Yes there are high paying jobs as well in this field but you need to prove your skills and get some wholesome experience so that a digital marketing agency is willing to compensate you with a good amount of money.

DOES DIGITAL MARKETING CERTIFICATE HOLDS VALUE?

Nowadays degrees are just a piece of paper and holds no values if you have no skill so such certificates which are completely skill and practical courses surely hold an edge, of course there are a lot of free content online through which you can learn but being honest with ourselves and this is a human nature that we do not take anything which is free seriously.

Doing a digital marketing course from a reputed institute such as DIDM which has its expertise in digital world will surely add value to your resume with those practical certifications will surely add charm to your resume.

It is surely not necessary to do a digital marketing course to be a digital marketer but doing a course will surely help you with network building in the classroom environment, you will learn a lot, your teacher will help you analyze your strength and weakness which will help you work on them and brush you skills in such a manner that will make you believe that the digital marketing course was truly worth it, skill enhancement and your overall personality betterment which will help you make money even when you are sleeping.